“Finally a fresh idea”: C.S.CARGO’s project commemorating the republic’s centennial is a winner among Czech advertising experts
A special project prepared by C.S.CARGO in cooperation with the Memory of Nations organisation on the occasion of the republic’s centennial emerged as the winner in an evaluation conducted by marketing specialists for the 45th week of 2018. The campaign titled “Every nation has its heroes. We will not forget” won over domestic marketing and communication experts who evaluate current Czech advertising campaigns in a regular advertising survey in cooperation with Marketing Sales Media magazine and the Mediář online portal .
“I am glad that our project for the republic’s anniversary was noticed also by experts in the field of advertising. I’m especially pleased by the victory in the regular evaluation due to the fact that the project required a tremendous amount of work by everyone involved. Implementation would not have been possible without the contribution of C.S.CARGO’s employees, who deserve the greatest thanks,” says Aziz Jahić, marketing director at C.S.CARGO.
In commemoration of the republic’s centennial, C.S.CARGO gave ten of its trucks the names of ten heroes of the past century. It thus wants to expand everyday awareness of the actions of well-known and completely unknown people whose courage and steadfastness can serve as an example for everyone in every era. After all, the history of our nation is not formed only by people on a pedestal, but by each of us. The trucks will be driven throughout the Czech Republic until the end of the year.
The Forman Brothers Theatre’s ARENA is a festival of theatre, new circus, music and contemporary visual art. The purpose of the festival is to create more space in the centre of Prague that visitors can use for cultural experiences and relaxation.
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