“Finally a fresh idea”: C.S.CARGO’s project commemorating the republic’s centennial is a winner among Czech advertising experts
A special project prepared by C.S.CARGO in cooperation with the Memory of Nations organisation on the occasion of the republic’s centennial emerged as the winner in an evaluation conducted by marketing specialists for the 45th week of 2018. The campaign titled “Every nation has its heroes. We will not forget” won over domestic marketing and communication experts who evaluate current Czech advertising campaigns in a regular advertising survey in cooperation with Marketing Sales Media magazine and the Mediář online portal .
“I am glad that our project for the republic’s anniversary was noticed also by experts in the field of advertising. I’m especially pleased by the victory in the regular evaluation due to the fact that the project required a tremendous amount of work by everyone involved. Implementation would not have been possible without the contribution of C.S.CARGO’s employees, who deserve the greatest thanks,” says Aziz Jahić, marketing director at C.S.CARGO.
In commemoration of the republic’s centennial, C.S.CARGO gave ten of its trucks the names of ten heroes of the past century. It thus wants to expand everyday awareness of the actions of well-known and completely unknown people whose courage and steadfastness can serve as an example for everyone in every era. After all, the history of our nation is not formed only by people on a pedestal, but by each of us. The trucks will be driven throughout the Czech Republic until the end of the year.
A total of 16 teams started in the O2 Prague Relay at 6:00 p.m. on Thursday, 27 June. Dressed in the C.S.CARGO colours, 64 of our colleagues faced the task of conquering the 4 x 5 km course in the shortest possible time.
The revenues of the transport and logistics group C.S.CARGO grew to more than CZK 4.8 billion last year. Of key importance for this growth was, in particular, the road transport segment with 7% year-on-year growth amounting to CZK 242 million. Logistics also confirmed continuous growth in 2018 with 71,000 m2 of warehousing capacity. Shipping to the CIS countries, sea and air transport and customs services also continued the growth trend. The operating result at the EBITDA level amounted to CZK 262 million.
C.S.CARGO defends its primacy in the Employer of the Year competition in the regional category of up to 5,000 employees
C.S.CARGO has again found success in the Employer of the Year ranking, which is part of the Annual Employers’ Club Awards 2019. Like last year, the company won first place in the category Regional Employer with up to 5,000 employees in the Hradec Králové region.
Aleš Willert, general manager of C.S.CARGO Group, has been named vice-president for freight haulage of the ČESMAD BOHEMIA Association of Road Transport Operators for the next three years. This service and lobbying organisation assists its member with advancing their interests.
C.S.CARGO wins two Czech Public Relations Awards for the “Every nation has its heroes!” project commemorating the republic’s centennial
C.S.CARGO found success in the Czech Public Relations Awards 2019 (LEMUR) with its “Every nation has its heroes!” campaign. The company won awards in two categories: second place in the Services category and third place in the Corporate Communication category. The Association of Public Relations Agencies presents the awards for the best communication projects of the previous year.
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