“Finally a fresh idea”: C.S.CARGO’s project commemorating the republic’s centennial is a winner among Czech advertising experts
A special project prepared by C.S.CARGO in cooperation with the Memory of Nations organisation on the occasion of the republic’s centennial emerged as the winner in an evaluation conducted by marketing specialists for the 45th week of 2018. The campaign titled “Every nation has its heroes. We will not forget” won over domestic marketing and communication experts who evaluate current Czech advertising campaigns in a regular advertising survey in cooperation with Marketing Sales Media magazine and the Mediář online portal .
“I am glad that our project for the republic’s anniversary was noticed also by experts in the field of advertising. I’m especially pleased by the victory in the regular evaluation due to the fact that the project required a tremendous amount of work by everyone involved. Implementation would not have been possible without the contribution of C.S.CARGO’s employees, who deserve the greatest thanks,” says Aziz Jahić, marketing director at C.S.CARGO.
In commemoration of the republic’s centennial, C.S.CARGO gave ten of its trucks the names of ten heroes of the past century. It thus wants to expand everyday awareness of the actions of well-known and completely unknown people whose courage and steadfastness can serve as an example for everyone in every era. After all, the history of our nation is not formed only by people on a pedestal, but by each of us. The trucks will be driven throughout the Czech Republic until the end of the year.
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“Every nation has its heroes. We will not forget”. For the republic’s centennial, C.S.CARGO is presenting the stories of heroes and heroines of the past century in cooperation with Memory of Nations
Prague, 24 October 2018 – In cooperation with Memory of Nations, C.S.CARGO has prepared a special project commemorating the 100th anniversary of the republic. In connection with the initials C.S. in the company’s name symbolising Czechoslavia, C.S.Cargo wants to celebrate the centennial in an original way, by giving ten of its trucks the names of ten heroes of the past century. It thus wants to expand everyday awareness of the actions of well-known and completely unknown people whose courage and steadfastness can serve as an example for everyone in every era. After all, the history of our nation is not formed only by people on a pedestal, but by each of us.
C.S.CARGO is a partner of the unique Memory of Nations YES/NO exhibiton, which is open for viewing in a special truck at Náměstí Míru in Prague until 19 October
C.S.CARGO is a partner of the Memory of Nations: YES/NO international exhibition, which is currently culminating at Náměstí Míru in Prague. The exhibition is housed in a truck and in a unique manner tells the story of people from various countries who became informants of the communist secret police or, conversely, bravely defied totalitarian power. The unusual truck previously passed through six European countries and reached the end of its journey in Prague. The exhibition is open to visitors free of charge until 19 October.
Aleš Willert becomes new general manager of the entire C.S.CARGO group. Petr Volák takes over management of the Czech company C.S.CARGO
Prague, 13 September 2018 – Aleš Willert, until recently the general manager of C.S.CARGO, became the general manager of the entire C.S.CARGO Holding a.s. group on 1 September. He was replaced at C.S.CARGO a.s. by Petr Volák. The purpose of these changes is to enhance synergies of all countries where C.S.CARGO operates, mutual cooperation and exploitation of business opportunities.
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